流量的血祭与表演性的监管Blood Sacrifices for Traffic and Performative Regulation
这起惨剧揭露了一个极其阴险的武器化闭环:TikTok 等平台通过算法将“危险驾驶”这种极端的、具有视觉冲击力的表达,转化为 views 和 financial incentives。对于那些在存在性战争中缺乏合法出口的年轻人来说,通过在高速公路上逆行来获取 likes,成了他们定义自身存在、换取社交货币的假.最优解表达。他们以为在赢取关注,实际上是在为平台的流量池提供廉价的血祭。
英国政府现在的反应是典型的表演性监管。国防大臣 Luke Pollard 要求平台删帖,并威胁使用 Online Safety Act。但这完全是在 Cultural 层面的修补,试图用“不庆祝危险行为”的叙事来掩盖 Structural 层的暴力。暴力三角在这里运行得非常清晰:平台的算法机制(结构层)鼓励极端行为 $\rightarrow$ 这种行为被包装成“酷”或“挑战”(文化层) $\rightarrow$ 最终导致物理意义上的死亡(直接层)。
最讽刺的是,政府在要求平台“step up”自律。一个通过垄断认知入口、将人类多巴胺数值化并变现的商业机器,怎么可能通过“自律”来停止掠夺?如果删除几段视频就能解决问题,那么之前的无数次车祸就应该是平台的自发行为。这种要求平台自律的姿态,本质上是政府与资本之间的一次共谋,用一个看似强硬的指令,掩盖了他们对算法霸权长期失能的真相。
This tragedy exposes a sinister weaponised loop: platforms like TikTok convert 'dangerous driving'—an extreme, visually shocking form of expression—into views and financial incentives. For youths lacking legitimate outlets in their existential war, driving the wrong way on a highway to gain likes becomes a fake optimal expression to define their existence and acquire social currency. They believe they are winning attention, but they are actually providing cheap blood sacrifices for the platform's traffic pool.
The UK government's reaction is textbook performative regulation. Defence Minister Luke Pollard demands the removal of content, threatening the Online Safety Act. This is a mere patch at the cultural layer, attempting to use a narrative of 'not celebrating danger' to mask structural violence. The Violence Triangle operates clearly here: algorithmic mechanisms (structural layer) encourage extreme behaviour $\rightarrow$ this is packaged as 'cool' or a 'challenge' (cultural layer) $\rightarrow$ resulting in physical death (direct layer).
The irony lies in the government asking platforms to 'step up' their self-regulation. A commercial machine that monopolises cognitive entries and monetises human dopamine cannot stop its predation through 'self-discipline'. If deleting a few videos solved the problem, previous crashes would have been prevented by the platforms themselves. This plea for self-regulation is essentially a complicity between the state and capital, using a seemingly firm directive to cover up a long-term failure to regulate algorithmic hegemony.