权力的表演:当治理变成一种YouTube内容The Performance of Power: When Governance Becomes YouTube Content
RFK Jr. 搞厨艺节目,Sean Duffy 拍公路旅行,这根本不是什么“业余爱好”,而是一场极其典型的表达武器化(Weaponisation of Expression)。在这些 Trump 官员的逻辑里,政府职位的实际功能——处理麻疹暴发、应对公共卫生危机或管理交通安全——是低效且枯燥的,而“扮演一个官员”则具有极高的认知入口价值。
这就是典型的假.最优解表达:他们并不追求治理能力的 Actual 提升,而是通过扮演“亲民”、“健康”或“家庭至上”的角色,在 YouTube 和 Fox News 的叙事中夺取解释权。当 RFK Jr. 在节目里教美国人做三文鱼饼时,他实际上在制造一种“我关注健康”的伪事实,用来掩盖他作为反疫苗者对公共卫生结构性暴力(Structural Violence)的推波助澜。
更恶劣的是这种共谋机制(Complicity)。Sean Duffy 的节目由其部门监管的 Boeing 和 Shell 赞助,这形成了一个完美的闭环:监管者通过表演来换取资本的赞助,而资本通过赞助来购买某种政治豁免权。在这种元暴力(Meta Violence)的驱动下,公共职能被彻底客体化为一种名为“影响力”的商品。
当官员们沉迷于在镜头前构建自己的身份政治时,那些在生菜轮盘赌中丧命的平民,或者在政府停摆中失去薪水的 TSA 雇员,就成了这场表演的背景板。在这些权力持有者眼中,现实不配合就重新定义现实——如果治理失败了,那就拍个节目告诉大众,我其实是一个热爱生活且懂得烹饪的好人。
RFK Jr. launching a cooking show and Sean Duffy filming a road trip are not mere 'hobbies'; they are textbook examples of the Weaponisation of Expression. In the logic of these Trump officials, the actual functions of government—combating measles outbreaks or managing transportation safety—are inefficient and dull, whereas 'playing the part of an official' offers immense value in capturing cognitive entry points.
This is a classic Fake Optimal Expression: they don't seek the Actual improvement of governance, but rather a short-term gain by playing roles like 'relatable,' 'healthy,' or 'family-oriented' to seize the power of interpretation on YouTube and Fox News. While RFK Jr. teaches Americans to make salmon cakes, he is manufacturing a pseudo-fact of 'caring for health' to mask the structural violence he fuels as an anti-vaxxer.
Even more sinister is the mechanism of Complicity. Sean Duffy’s show is sponsored by Boeing and Shell—companies his own department regulates. This creates a perfect loop: the regulator trades performance for capital sponsorship, and capital buys a form of political immunity. Driven by Meta Violence, public duty is completely objectified into a commodity called 'influence.'
While these officials are obsessed with constructing their identity politics for the camera, the civilians dying in the 'iceberg lettuce roulette' or the TSA agents losing pay during a shutdown become mere background noise. For these power-holders, if reality doesn't cooperate, they simply redefine it—if governance fails, just film a show to tell the public that you are, in fact, a lovely person who knows how to cook.